Libert-e Motors

Libert-E Motors is an electric icebreaker brand working as a subsidiary of Diamond Power International a Hong Kong company. Kei Yun Wong fall upon of Libert-E Motors was faced with many challenges including branding, logistics, building a dealer interlocking and most importantly establishing a completely new brand. Libert-Es offerings present a high quality electric scooter in the 50cc class of moped. Libert-E Motors marketing and then far has chosen to highlight the scooters environmentally-conscious design and downplay its Chinese origin. The focus on its environmentally-conscious design was intended to allure customers pom-pom in conserving sack in times of higher arouse prices and draw consumers interested in being green. Downplaying its Chinese origin was intended to avoid biases of cheaply made Chinese products. Proving the brands quality has also been aided with a generous customer support program. Libert-Es two models the One ($2,599) and the Xero ($3,095) com petitively compete against its gas competitors in price, and rank far cheaper than its electric competitors. In its brief time in the United States Libert-E has found a headquarters in Tennessee, where matchless day it plans on manufacturing its scooters one day. In its initial efforts Libert-E has managed to spend 2.

25 billion of its 3 million allotted for inaugural. The mass of Libert-Es spending has been in general inclined to travel and expenses related to gaining government approval, setting up offices, salaries, and transportation system costs. Libert-E has only sold 5 scooters thus far and establishe d 1 authorized dealer. The U.S. market appea! rs to pee a opposite culture of scooter buyers from Europe and Asia that may be hard tap into. Strong competitors and barriers associated with delivering foreign products amplify to the difficulty of achieving knock-down(prenominal) penetration. In its efforts thus far Libert-E has managed to spend the majority of its startup funds, and failed to sell very many scooters. Libert-E costly...If you want to beat back a full essay, order it on our website: OrderCustomPaper.com

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