'Condom Advertising Essay\r'

' pr even sotive has been a vital prophylactic and STD bar tool for thousands of years. Several types of masculine and female prophylactics argon available. Some galoshs atomic number 18 made of plastic or animal tissue i. e. lambskin, latex. rubbers atomic number 18 the most legal against vir roles such(prenominal) as human immunodeficiency virus scarce Condom custom declined markedly during the 1960s as the race run pills was introduced and birth control device devices such IUDs became to a greater extent widely deported.\r\nAfter the introduction of birth control pills lot started baring arctics beca theatrical role according to them wake with prophylactics doesn’t cash in ones chips that overmuch pleasure, But the emergence of human immunodeficiency virus/ aid in the early 1980s , pencil eraser use re-emerged and has became progressively recognized as a critical way of life of preventing infection with HIV and new(prenominal) STDs that give the bounce allay HIV infection. Yet almost of those at laid-back stake of contracting HIV argon non employ condoms consistently. For example, recent studies befool found that 40 % of innerly active high school students or adult world wide did non use a condom during their most ecent finish upual clank and 87 percent do non retrieve they atomic number 18 at risk of acquiring HIV.\r\n broil over Condoms de none: Condoms promotion turn tails especially those using a survey media and rearing sexually active unfledged are controversial. Public usually don’t want to run across condoms mer grasstile. Especially in Muslim society, a large number of stack are against contraceptive creationize. Do people really face embarrassed watching such ads in count of their family? Fear of usual controversy makes official fight down rough and ofttimes weakens the potency refer of mass media interventions by diluting the content of the kernel.\r\nEntertaining condoms commercials do cease slightly face public’s controversy. Networks don’t care whether commercials contained essence or not, they want proper condoms commercials. They want condoms marketer to hide other benefits of condom except legal profession of STDs and HIV/AIDs. But do decent condoms commercial preserve make an impact on consumers mind? Does use of humor and sexual appeal in condoms commercial go through the youngsters towards sex? Networks have been slow to respond to the increasing public buy upance of condom advert for fear of arousing the face-off of conservative groups.\r\nNetworks believe that viewers think that condoms supercharge sleeping around or may be ill-fitting with the idea of condom advertise within the hiding of homes. well-nigh of the networks want very decent commercials of condoms or otherwise they do reject commercial; recently FOX and CBS both rejected the Trojan pigs commercial. two had accepted Trojan’s previous cam paign, which pulse condom use because of the possibility that a provide might be H. I. V appointed, perhaps unknowingly.\r\nIn a written response to Trojan, though, FOX tell that it had rejected the spot because â€Å"Contraceptive advert moldiness stress health-related uses sort of than the streak of pregnancy. ” Due to moderate budget and other restrictions, condom marketers and advertizers are face up many problems, because of these restrictions condoms advertiser tend to direct their message to niches audiences through targeted mags and cable move (i-e MTV, Channel V, SHE magazine ) rather than the major convey networks. The restrictions placed on condom publicizing by networks and local anesthetic stations combined with the modest dvertising budgets of condoms marketers has unplowed condom advertize custodyt at low to imperceptible levels. Advertising of condoms remains much curtail than advertising of many other products including contraceptives. And w hether it is due to those restrictions or for other financial reasons, the advertising budgets of condom companies have been so low that condom ads have been relatively rare even on those networks and affiliates leave aloneing to accept such ads. We have seen many beer commercials; Viagra and viva contraceptive appear on TV (different networks of world) regularly, condom advertising remains bound and highly controversial.\r\nCondom advertising is prohibited by National Association of pass discoverers’ (NAB) code of Conducts and many apparitional commenceies do not brook networks to air its commercials. The stolon network in the world was KNTV, San Jose, which despite codes obstinate to carry a spot for Trojan in 1975. Some of the networks and stations that accept condom commercials reduce certain restrictions on them, such as limit the succession of the day they can be run, or requiring their messages to be foc apply on diseases prevention rather than birth cont rol. Condom marketers express frustration with the sequence limits networks impose.\r\nCondoms marketer could not place their condom ad during prime duration even though other consumer product are able to run a network commercial that stimulate sex. Some networks draw a backbreaking line between messages about disease prevention †which may be allowed †and those about pregnancy prevention, which may be encountered controversial for religious and moral reasons. Policies for Condoms Advertising: The sensible and personal nature of this product menage warrants that special(a) care be exercised by the advertiser in the development of commercials.\r\nSuch commercials exit be accepted and if they meet the following conditions: Commercials must(prenominal): •deal solely with the issue of disease prevention •make education of the public of essential grandeur •display and promotion of the product must be done in a responsible and advised manner Commerci als must not: •make extension of contraception • rear casual sex and promiscuity Public Opposition: Usually in forming policies for condom advertising, networks executives rely heavily on audience feedback. The less they hear from viewers on issues around condoms advertising, the purify they assume such advertising is received.\r\nSilence is well-situated in this case! The less response, the better it is. manufacturing executives agree that the landscape for condom ads has improved markedly in the last several years notwithstanding note that there are still profound obstacles to overcome for greater consistency in policy and broader acceptance. Advertisers vow to prevent trying to reach a broad market through network idiot box and say they will grow their budgets when they can more easily place their ads. Most networks say they will continue to evaluate viewer reception to ads from this fine exactly increasingly less controversial advertiser.\r\nMost of the peo ple believe that condom ads motivate young’s to do sex because it eliminates the fear of HIV/AIDS, STDs and Pregnancy. And it opposes the conventional values that sex should be kept within the marriage bed. People oppose condom ads because they lift promiscuity. Some TV stations, especially on cable, permit well-nigh limited condom advertising, plainly only late at night when children are presumed to be asleep. Condoms adverts do lots appear in magazines which appeal to young adults. Whenever people see condom commercials they switched the other channel or will turnoff the T.\r\nV set or may be leave the gathering immediately. Family grooming groups argue such ads could help reduce teen pregnancies and check the dust of sexually transmitted diseases including HIV/AIDS. People restrain the sensational aspects of sex and sexuality while entangling the public health aspects of the issue in a straightjacket of fear, shame and denial. Manufacturer do use tooth some(preno minal) images to sell sneakers, soft drinks, cars and cosmetics, doesn’t it make a sense for the condom marketer to use them.\r\nWhat do we believe that condom advertising should be visionary on TV, there was no consensus on how ad should feature the product and when it should be ethereal. Our world is on the verge of an AIDs epidemic. Can we afford to be coy about sex and contraception? In urban settings, people seem to know that condoms, if used properly can deter the broadcast of HIV/AIDs and prevent pregnancy. Many new studies have shown that condom advertising, banned for many years on network television set is acceptable to most Americans, Europeans, Germans and Asians.\r\nThe spread of HIV/AIDS has convinced a outgrowth number of governments to liberalize policies toward condom advertising. Condom ads were erstwhile banned in the United Kingdom and France, for example, moreover are now legal. Other countries that explicitly permit condom advertising include Brazi l, Colombia, Denmark, France, Peru, Singapore, and Uganda. The government of Ethiopia itself advertises contraceptives, including condoms. In Russia a government safe-sex campaign uses advertising as its main approach. In contrast, some governments continue to foresee condom advertising or strictly nonplus it.\r\nIn Indonesia, for example, condom advertising is not allowed if condoms are promoted for sexual activities such as extramarital sex or sex with commercial sex workersâ€outlaw(a) activities likely to spread HIV/AIDSâ€but is acceptable if condoms are promoted as a family planning method . Condom ads do not negatively affect viewer’s attitudes toward advertising, although networks restrict the time of the day when condom ads can air and limit their message and tone. But the question arises that these ads should be aired only on a particular time??\r\nDo the message of safe sex if not for the whole society? Or only particular classes of society are exposed to the risk of sexually transmitted diseases or HIV/AIDs or pregnancy? Ten years ago, no broadcast television network would air a compensable condom commercial. Today, three of the six major broadcast networks allow condom companies to advertise on their airwaves, with some limitations on message, tone, and time of day. Fox began accepting condom ads in 1991, CBS in 1998, and NBC in 1999. ABC, UPN, and The WB continue to prohibit paid condom ads.\r\nABC pose ads for prescription birth control pills, and The WB says it would consider ads for the pill as well. UPN and The WB do not broadcast network programming after 10 p. m. Several cable companies have allowed condom advertising for years, and some broadcasters that restrict paid condom ads accept public service ads referencing condoms or safer sex. One advertising agency said that television is one of the most effective means of educating people on the use of contraceptives. However, business people should avoid offend local cultural, neighborly and religious sensitivities.\r\nIt can be difficult to promote a practice or a product that can arbitrate with sexual pleasure, can be awkward to use, provides no immediate rewards, and is often associated with distrust and immorality, and whose reliability and effectiveness are often questioned. To be effective, condom promotion must lock up people, reach them emotionally, and persuade them that using condoms is important, acceptable, convenient, and the social norm. The advertising of condoms can be especially difficult in conservative societies.\r\nThe approach in Egypt, where the target is families and the message is family planning, contrasts dramatically with a risque 1998 advertising campaign developed by McCann-Erickson for Durex condoms, targeting young single people and run in Europe. In Egypt, an advertising capital punishment for a condom brand shows a beginner and mother introducing themselves and their children in a loving way. The message, explained b y the parents, is that having only two children, spaced a hardly a(prenominal) years apart, means that one can blow over time and attention taking care of them.\r\nThe advertising of condoms is a very sensitive topic, whether in the circumstance of family planning or preventive health care. In Bahrain, regarded as one of the more liberal disconnect States, the advertising of contraceptives is forbidden. Other products may too be subject to restrictions because of a desire to maintain reserve in the society. For example, a Korean company employ for permission to advertise its underwear product in the Bahrain airport location. The advertising was acceptable only if the dustup â€Å"Best Cotton Underwear” was removed; which shows the offending text crossed out. Benefits of Condoms Commercials:\r\nSeveral factors proved the enormousness of condoms advertising: the devastations wrought by HIV/AIDS; the sexual nature of many TV shows; if you see from the public point of vie w, condoms have an even greater potential in that they can reduce the risk of aids and other STDs, networks are not justifying crook condoms ads down while accepting other contraceptive ads. Following are the main reason why we favored condom commercials: 1) Lack of awareness (especially among sexually active young people) of the effectiveness of condoms in preventing the transmitting of HIV/AIDS and some other STIs, as well as pregnancy. ) Promote condom use as fashionable, acceptable and responsible, and as an essential part of HIV/AIDS, sexual health and sex education. 3) Short, 30-60 due south radio and television advertising spots can be highly effective in delivering health-related messages. 4) To nurture the public to the only product ”capable of slow the spread’’ of acquired immune deficiency syndrome, or AIDS. 5) It will reduce the unwanted pregnancy rates Condoms advertisement in Pakistan In Pakistan, men are the primary reason why family planning is not a priority and contraceptive use is so low.\r\nIn a country with about 130 trillion people, only 12 percent of Pakistani women typography using a modern contraceptive method, and Pakistan has the highest occur fertility rate among the ten most populous countries. Men’s concerns, beliefs, and practices must be turn to; failure to do so will smash Pakistan, and its women, to continued high birth rates and extra maternal and child deaths. Men must be motivated to act, to be concerned about their family’s and their wife’s health. Only when men act, or at least do not interfere when their wives desire to act, will the situation improves.\r\nThe widespread social merchandising of condoms in Pakistan has been useful in exposing men to modern methods of avoiding unwanted pregnancies. In Pakistan, men hulk all activities outside the household, including shopping. Thus, men see Sathi condoms at local shops, learn from the media or from friends that it is a ingenuous and affordable means of preventing an unwanted pregnancy, and are godly to purchase it. Sathi can thus be seen as an introduction to modern contraception, with some corresponds then graduating to more effective or permanent methods. Targeting Men:\r\nThe overrule dominance of men as decision-makers in Pakistan, and the restrictions on women’s movements outside the home, has fueled the need to target men in national FP campaigns. Condoms, the premier male contraceptive method, have traditionally been promoted to men. As a result, psi/SMP has tailored its multi-media condom social marketing messages and educational campaigns to appeal to men and address their fortress points. a. Sense of Male Responsibility The objective of these campaigns is to step-up a man’s sense of righteousness for family size and for his wife’s reproductive health.\r\nAn increase sense of male responsibility †combined with admit knowledge about the benefits of family p lanning, messages which motivate action, and clear instruction manual on where to go for quality FP products and services †should lead to increased contraceptive use. psi/SMP has used sixfold strategies to motivate men to purchase Sathi condoms. b. Providing Relevant and pay Information to Men Even with female contraceptive methods †such as squirt Star IUDs, oral contraceptives (OCs), and injectables †PSI/SMP targets its messages for male as well as female clients.\r\nIt is critical to get the men on board since they have an important role not only in the decision to purchase contraceptives, but because they are often the ones to buy the products. In some cases, when a woman’s movements are restricted by purdah, for example, her husband will visit the ready or pharmacist and may be the only source of discipline on oral contraceptives and their potential side effects. c. Small Family Norm The PSI/SMP television and cinema commercials which promote Green St ar hormonal contraceptives and FP clinics prominently feature men.\r\nIn one scene, a husband is at first reluctant to question family planning with his wife, or permit her to visit a Green Star clinic. After a ambitiousness sequence, in which the husband is overwhelmed by rowdy, noisy children, he immediately agrees with his wife that there should be an seemly period between births in order to give each child the time and attention she/he deserves. The commercial closes with the couple visiting a Green Star FP clinic together. d. Male Providers While PSI/SMP is meshed in intensive efforts to train female checkup exam practitioners, it will also train thousands of male doctors and pharmacists.\r\n look into indicates that men are more likely to go to other men †particularly male doctors and pharmacists †for information about family planning. It is therefore important that these male medical practitioners provide correct information to men, so that misconceptions can be dispelled and men can assist and even motivate their wives to begin practising contraception. e. Inter-spousal Communication PSI/SMP also communicates more generic messages to the public, those which do not promote a specific contraceptive method or brand, but instead aim to change behaviors in ways that encourage family planning practice.\r\nFor example, television, radio, and other media promote inter-spousal communication, with a husband and wife discussing family planning options. research in other countries has shown that couples who discuss family planning are more likely to use modern contraceptives than those couples who avoid the subject. f. Girl Child Throughout its communications campaigns, PSI/SMP has strived to improve the side of women in Pakistan through positive and empowering images and messages. In all PSI/SMP advertisements, for example, a couple is shown with only one child †a young woman †with the father obviously loving and caring for the girl.\ r\nBy consistently showing a girl child, PSI/SMP hopes that this will decrease Pakistani men’s preference for a male child, and show that girls are equal in value to boys. Improving the status of women in the eye of men and in the eyes of the society will lead to increased female empowerment, ultimately resulting in women asserting more control over their reproductive health and family size. Since Pakistan is considered an Islamic society, hurry condoms commercial on air would raise some controversies.\r\nPeople are not ready to accept these commercials. For them watching condoms commercial, discussing sexual issues is a bit embarrassing. Condom commercial motivates people to have sex out of marriage bed and this is what against their traditional values. It is something that is prohibited in Islam. Condoms advertising were aimed to be potentially socially sensitive in the Asian community, particularly which could clash with traditional values, like keeping oneself disinteres ted and pure, having few desires, discover for tradition, and moderation.\r\n'