Coca Cola uses SWOT analysis to access their performance

coca low-down uses SWOT analysis to access their movementStrengths coca Cola is an enormously familiar company. Recognition is unity of its bigger strengths that atomic number 18 almost unparalleled. coca Cola is know truly sound across the world. Its branding is clear and renowned. The logo of Coca Cola is one of the most famous things in the world. Some monstrous number profane one C, non only because of its taste but because it is widely accepted and they feel identical they are part of something so big and unifying. Overwhelming is the best newsworthiness to describe Coca Colas popularity. It is scary to think that its popularity has been incessantly ageing everyplace the years and the possibility that there is still room to grow. If you speak the rowing Coca Cola, it would definitely be recognized all around the world. funds is another thing that is strength of the company. Coca Cola deals with massive amounts of specie all year. Like all businesses, they ha ve had their ups and downs financially, but they have through with(p) well in this compartment and result continue to do well and improve. The currency they are earning is substantially better than most beverage companies, and with that money, they put posterior into their own company so that they can improve. Another strength that is very important to Coca Cola is customer fast(a)ty. The 80/20 prevail comes into effect in this situation. Eighty percent of their profit comes from 20% of their loyal customers. Many people/families are extremely loyal to Coca Cola. It would not be rare to constantly find bottles and cases of a product such(prenominal)(prenominal) as coke in a house. It seems that some people would tope coke religiously like some people would drink water supply and milk. This is an improbable feat.WeaknessesCoca Cola is a very successful company, with restrain weaknesses. However they do have a variety of weaknesses that need to be addressed if they want to ris e to the next level. Word of m kayoedh is likely a strength and weakness of every company. While legion(predicate) people have good things to say, there are many individuals who are against Coca Cola as a company, and the products in which they publish. While people will have their opinions, you have to try to sway their negative views. If bad comments and views are put out to people who have yet to try Coca Cola products, then that could produce a lost customer which shows why word of mouth is a weakness. Another aspect that could be viewed as a weakness is the lack of popularity of many of Coca Colas drinks. Many drinks that they produce are extremely popular such as Coke and sprite but this company has approximately 400 different drink types. around are unknown and rarely seen for available purchase. These drinks do not in all probability taste bad, but are rather a result of depressive disorder profile or nonexistent advertising. This is a weakness that needs to be looked at when analyzing their company. Another weakness that has been greatly publicized is the wellness issues that band some of their products. It is known that a popular product like coke is not very beneficial to your body and your health. With todays constant shift to health products, some products could possibly loose customers.OpportunitiesCoca Cola has a some opportunities in its business. It has many successful brands that it should continue to exploit and pursue. Coca Cola also has the probability to advertise its less popular products. With a large income it has the available money to put some of these other beverages on the market. This could be very beneficial to the company if they could start selling these other products to the corresponding extent that they do with their main products. Another opportunity that we have seen cosmos put to use before is the ability for Coca Cola to buy out their competition. This opportunity rarely presents itself in the world of busin ess. However, with Coca Colas major power and success, such a task is not impossible. Coca Cola has bought out a countless number of drink brands. An easy way to mold their profit into your profit is too buy out their company. Brand experience is the significant factor affecting Cokes competitive position. Coca Cola is known well throughout 90% of the world population today. Now Coca Cola wants to get there brand name known purge better and possibly get closer and closer to 100%. It is an opportunity that most companies will ever dream of, and would be a irresponsible accomplishment.ThreatsDespite the fact that Coca Cola dominates its market, it still has to deal with many threats. Even though Coca Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness attitude of the market could have a serious effect on Coca Cola. This definitely needs to be viewed as a dominant threat. In todays world, people are constantly trying to change their e ating and drinking habits. This could directly affect the cut-rate sale of Coca Colas products. Another possible issue is the legal side of things. at that place are always issues with a company of such supreme wealth and popularity. Somebody is always trying to find fault with the best and confine them down. Coca Cola has to be careful with lawsuits. Other threats are of get across the competition. Coca Colas main competition being Pepsi, sells a very similar drink. Coca Cola needs to be careful that Pepsi does not grow to be a more successful drink. Other product such as juices, coffee, and milk are threats.