Marketing Assignment Example | Topics and Well Written Essays - 2500 words

Marketing - Assignment ExampleThe purpose of SWOT analysis is to abide a realistic appraisal of the firm and the environment in which it operates. SWOT provides a basis for the look of realistic goals and objectives and strategies for their implementation. Without a SWOT analysis the firms planning process is fatally flawed. Planning is an data-based activity and, without information planning, quickly degenerates into a political exercise in selling individual biases and preconceptions. Further complicating matters is that if SWOT is non essentially conducted, there is no basis upon which to assess progress toward the accomplishment of goals and objectives and the accountability upon which managerial reassure is based also quickly degenerates. There are significant benefits to SWOT. By the identification of the strengths and weaknesses of the organization, strategies can be designed to efficiently allocate the organizations resources, hence increasing overall organizational effe ctiveness. SWOT can pick out profitable opportunities and high-risk ventures that enhance the firms effectiveness. Preventive measures can be designed to avoid major environmental threats that may save large amounts of resources that might otherwise be required to correct damage from those environmental threats. ... There are several environments in which a firm functions. These environments are the economic environment, the sociopolitical environment, and the technological environment. all(prenominal) of these environments has important components and implications for the strategic planning process. The economic environment consists of both factor and product merchandises considerations. The availability of sustenance market structures, intermediate goods, labor, and the price levels within these areas will determine the costs of production for the firm. The product market its relative competitiveness, whether it is expanding or contracting and its continued viability will dete rmine the ability of the firm to generate revenues from that market. The instance presented here examines the crisis and ongoing problems of Marks & Spencer, one of Britains best known retail brands that has experienced after umpteen years of unbroken success. The case examines the factors that contributed to perhaps the most serious threat that the company has faced in its over 100-year history and identifies the implications for the companys future public relations strategy. Marks & Spencer (M&S) is one of the UKs largest, best-known retailers and their brand has been correspondent with reliability, value and quality for generations. Marks & Spencer has been viewed as setting the standards that other retailers have striven to match over the years and, until recently, was recognized as one of Britains best-managed companies with an enviable track record of successful growth and profits. The company has systematically been rated as Britains most favored company in surveys among business leaders. The name