Mrs. Fields Cookies Growth Case Study Example | Topics and Well Written Essays - 1250 words

Mrs. palm Cookies Growth - Case Study ExampleThe information system configured for Mrs. Fields Cookies was actually based on the fit between the organizational structure, culture and the organizational goals. It was built distinctively for the operations of Mrs. Fields Cookies within a given business market (fresh baked cookies) and it communicate the needs and requirements of the firm in forecasting demand, anticipating sales, allocating resources, tracking sales records and measuring the performance of each of the opposite outlets. Apart from these, the information management system was also equipped with strategic intelligence in assisting managers (regional or store managers) making decisions fast without wasting time dealing with paperwork or any bureaucratic procedures. In general, the information system management approach undertaken by Mrs. Fields Cookies was very enhancing and facilitated the growth and enlargement of the firm as it enabled Debbi and Randy to maintain co ntrol on the one hand through centralization of operations and management. At the same time, however, employees were left to do work that was essential for business growth and which intricate primarily the promotion of sales. The Acquisition of La Petite Boulangerie Within the expansion strategy of Mrs. Cookies Fields, diversification was attempted through the acquisition of La Petite Boulangerie (LPB). Randy and Debbi show that acquisition as an refined way of leveraging marketing opportunities by capitalizing on their brand note (according to the case study the Mrs. Fields name was demographically well established, and Randy believed whatever they put it on would sell) and by extending the concept of a unreserved cookie store to diversifying into a combination store (sit-down cafe). In undertaking LPB, Randy and Debbi sought to move on stimulate the growth of the firm by diversifying its initial business and offerings. Their aspirations were basically driven by ii pointor s the first factor relates to the fact that Mrs. Fields Cookies was a growth-oriented company and therefore opportunities offered were quickly grasped (despite the fact that in the early years Debbi was rather reluctant in growth because of her perceived control loss). In addition to that, Mrs. Fields Cookies had already acquired other firms in the past (within the expansion strategy program) and had managed to successfully make up them into the business structure, philosophy, and culture of the company (as in the case of the Famous Chocolate Chip Company).